Tuesday, October 9, 2012
VW Group Design Boss Says “Flamboyant” is so Last Year, “Simple and Clean” is the Way to Go
VW Group Design Boss Says “Flamboyant” is so Last Year, “Simple and Clean” is the Way to Go - Walter DE timber may be a man UN agency is aware of a factor or 2 regarding styling; in the end, he's within the business for the last forty years.
The Italian designer has worked at the I.DE.A institute beneath victory designer Renzo Piano, UN agency designed the Centre Georges Pompidou in Paris and therefore the the big apple Times Building. within the automotive field, he has some pretty spectacular styles in his long resume like the Alfa Romeo 156, the Seat Tango thought, the Audi A5 and therefore the VW Scirocco.
De Silva, UN agency joined Audi in 2002 to become VW Group’s head of style overseeing all brands from Skoda to Bugatti in 2007, believes that the “overdesign” faculty, that began with BMW's Chris Bangle and his "flame surfacing" that has since been adopted by several automakers, is turning into obsolete.
“We area unit convinced that the long amount of overdesign, too several lines, an excessive amount of styling is dropping down”, DE timber told Automotive News on the sidelines of the VW Up launch in capital of Japan.
The 61-year Italian believes that easy, clean style, as showcased by VW's latest models just like the Golf, is that the thanks to go as a result of it stands the take a look at of your time far better.
“People wish to know what they buy”, explained DE timber UN agency has adopted this principle within the VW cluster newest models. “There may be a sure security in our style. once you apprehend that it keeps the merchandising price, it’s vital for a family. That’s our intention”, he added.
While we tend to don’t profess to grasp higher than signore DE timber, our take is that the styling of his best automotive creation up to now, the Alfa Romeo 156, is something however easy with its daring details, notwithstanding it doesn’t hold its merchandising price moreover as VW rivals, on the other hand} again, that has nothing to try and do with the car's design…
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